Amanda Rosseter is currently the Chief Communications and Brand Officer at PNC Financial Services group. In this role since 2021, she leads corporate communications and corporate marketing functions; this includes all disciplines such as media, executive, social, and business communications as well as advertising and paid media, data and analytics and risk and compliance. She is responsible for driving awareness for PNC’s recent acquisition growth and national expansion.
A communications leader with more than 25 years in external and internal communications, Amanda has led global business initiatives for two Fortune 500 publicly traded companies. In her previous role as CCO at Equifax, Inc., Amanda established and led the communications strategy and execution of the company’s $1.5B technology transformation, delivering messaging across all stakeholder audiences, including media, customers, consumers, and the investor and analyst community. In addition, she led a comprehensive marketing and communications process for Equifax’s strategic priority of aggressive bolt-on & driving mergers & acquisitions communications processes with integration across the enterprise for five recent deals totaling more than $1.2B.
Prior to Equifax, Amanda led global external communications and media for The Coca-Cola Company for nine years. While there, she served in a number of roles, including Global Group Director of Strategic Communications and Public Affairs. Her accomplishments included leading the communications launch of a new business strategy to 17 business units across 200+ countries as well as to the media, external stakeholders and analysts. In addition, Amanda restructured and led the communications team for Coca-Cola’s South and East Africa business unit, serving as head of communications in Johannesburg in 2018.
Prior to corporate communications, Amanda was a journalist at leading media outlets, serving as a news correspondent, anchor, and investigative reporter at CNN, and at affiliates at NBC and ABC in Boston and Atlanta. As an awarding journalist, she earned 4 Emmy Awards, 4 Edward R. Murrow Awards, 2 Gracie Awards, 11 Associated Press Awards, and a prestigious Columbia University DuPont baton for Investigative Journalism.
Amanda is involved in the Atlanta community, serving on the Mount Vernon Innovation Council, the Grady College Alumni board, and the Advisory Council for the national non-profit, CHRIS180. She holds a Bachelor of Arts degree in broadcast journalism from The University of Georgia. Amanda and her husband, Joe, live in the Sandy Springs area of Atlanta. They have two college-aged children; Nick is a junior at Dartmouth College in New Hampshire, while Sarah is a sophomore at Swarthmore College outside Philadelphia.
