Patricia is the co-founder of RIMA Strategy and Marketing (formerly Mojo Communication & Marketing), which provides fractional Chief Marketing and Strategy Officer services that help organizations of all sizes achieve quantifiable growth objectives. Her signature approach combines her brand development experience at Fortune 500 companies and non-profit organizations with a deep understanding of cultural nuances cultivated through decades of work with leading multicultural and market intelligence experts. While at Procter & Gamble, Coca Cola, and BBVA, she played a key role in positioning leading brands internationally, including Sprite, Fanta, Minute Maid, Pampers, Head and Shoulders, and more. Patricia is an expert on what is known as the New Mainstream Economy and possesses a unique ability to help organizations develop strategies that capture the impressive, but often overlooked, economic power and growth potential of the booming Latino population.
