John first met Malcolm in 2016 and has been a key member of the Share the Magic Foundation team ever since. Initially, John served solely as the social media and communications director for the foundation, where he was responsible for organization messaging, for creating buzz and excitement, and creating channels for new audiences. John has worked with ESPN, Good Morning America, Wall Street Journal, Yahoo Sports! plus countless local and regional media outlets to share Malcolm’s message of “Read to Succeed.” Additionally, John built the organization’s social media platforms from a “talent affiliation” into an independent leader in the education and not for profit industries.
In what started as a social media campaign in 2017, John created READBowl, kicking off what has evolved into Read with Malcolm’s Free Virtual Reading Challenges, which have presently served more than two million student participants in all 50 states and in 17 different countries. John has developed and cultivated a nation of educators committed to improving the lives of students through literacy.
